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Leading the Way in Marine Electrical Supplies for Trades And Boat Builders

At Sure Power, we get it—your time is valuable, and your projects can't wait. That's why we've made it our mission to provide robust marine electrical systems that help you wire and repair more boats, faster without compromising quality. Whether you're an OEM working on large fleets or a marine electrician needing fast, reliable parts, we're here to keep your projects moving.

We offer everything from battery isolators to digital switching systems, ensuring you've got access to the products you need right when you need them. With Sure Power, you get access to real-time inventory and fast shipping on products, including NMEA2000 components, electrical cable, and fuse holders.

Our Mission

Sure Power was built on a simple promise: to make life easier for the marine professionals who rely on us. From Boat Builders to marine electricians across Queensland and the rest of Australia, we’ve spent years developing a reputation for delivering quality products that are both reliable and innovative.

We know the industry inside and out, and we understand the pressure you’re under to get the job done right—and on time. Our plug-and-play wiring solutions and pre-assembled wiring systems make installation quick and easy, reducing your reliance on specialised labour and helping you keep up with the demands of modern boat building.

Meet the team

Christian Cross

Managing Director

Born and raised on the Gold Coast, Christian has always been passionate about fishing and boating. After completing his automotive electrical apprenticeship in 1982, he followed that passion into the marine industry. In 1997, Christian co-founded Sure Power Industries intending to provide Riviera with wiring harnesses. Over time, the business expanded to include control and dash panels, making Sure Power a leader in plug-and-play marine electrical solutions. By 2006, Christian fully owned Sure Power, driving the company's growth and success.

Completed his automotive electrical apprenticeship in 1982
Co-founded Sure Power in 1997, providing wiring systems for Riviera
Took full ownership in 2006, expanding to five factories with over 20 staff
Major supplier of marine wiring harnesses, dash panels, and control systems to Riviera for over 25 years
Gold Coast local, passionate about fishing, and 2024 Gold Coast Flathead Classic winner
Enjoys family time, boating, and indoor cricket in his spare time

Greig Payne

General Manager

Greig began his career in the marine industry at Riviera in 1999 as an electrical apprentice, and his talents quickly became apparent. He gained his American Boat & Yacht Council (ABYC) Marine Electrical Certification in 2002 and his apprenticeship in 2003 with honours, earning the titles Queensland Apprentice of the Year and Runner-Up Australian Apprentice of the Year.

Over the years, Greig has worked in various roles, from production and design to quality control and management, and has been on the AS/NZS 3004 standards committee for more than 15 years. With a strong focus on innovation, Greig keeps up with the latest industry trends and technologies, regularly attending boat shows and marine trade events worldwide.

Began at Riviera in 1999 and became Queensland Apprentice of the Year (2003)
Runner-Up Australian Apprentice of the Year (2003)
Gained ABYC Marine Electrical Certification in 2002, kept current to this day
Member of the AS/NZS 3004 (Electrical Installations-Marinas and Recreational Boats) standards committee from 2006 to 2023
Joined Enerdrive in 2020, gaining expertise in mobile power solutions before returning to the marine side with Dometic
Passionate about travel and outdoor activities, Greig recently completed a family trip around Australia and now enjoys camping, fishing, and restoring boats on the Gold Coast

Why Choose Sure Power?

Built for Marine Pros, by Marine Pros We don't just supply marine electrical products—we live and breathe them. Our team is as passionate about marine tech as you are about your craft. We're specialists in marine wiring harnesses, battery chargers, and everything in between, helping you stay ahead of the competition with technology that enhances efficiency and streamlines production.

One-Stop Shop for All Your Electrical Needs Why waste time juggling multiple suppliers? Sure Power gives you everything under one roof. Whether you need wiring looms, cable, or lugs, you'll find it all here. And now, with our streamlined platform, you can place your orders quickly, track them in real time, and have them shipped the same day if you order before noon.

Competitive Trade Pricing and Fast Shipping Our trade customers rely on us for more than just products—they count on us for consistent, competitive pricing. With Sure Power, you'll always know what you're paying upfront, and we make sure your parts are delivered when you need them. No more waiting around for essential electrical parts, may it be shore power plugs or marine circuit breakers.

Technical Support When You Need It Need advice on the correct wire specifications or unsure which terminals are best for the job? Our technical team is ready to answer your questions, guide you through product selection, and make sure you've got exactly what you need to keep your projects running smoothly.

Trusted by OEMs and Trade Professionals From large-scale boat builders like Riviera to smaller marine electricians, many of our clients have seen significant improvements in their operations by using our products. Simplify your operations, increase profits, and lead the industry with Sure Power's electrical wiring solutions built to last in the toughest marine environments.

Our Commitment to Excellence

We know the marine industry doesn't slow down, and neither do we. Our job doesn't stop when your order leaves the warehouse—we're here to support you throughout your project. Whether you need quick shipping on tinned cable or help troubleshooting a battery monitor, Sure Power is here to keep your operation running smoothly.

We pride ourselves on getting you what you need fast, so you can focus on what really matters—getting your boats on the water and your clients happy.

Explore Our Full Product Range Contact Us

We have been working with Sure Power for the supply of boat wiring harnesses for our Horizon and Stessl aluminium boats, and their service has been nothing short of exceptional. Sure Power consistently delivers high-quality, reliable wiring harnesses that perfectly meet the demands of our boat manufacturing process.

Robert James

Horizon Aluminium Boats/Stessl Boats

I have been dealing with Sure Power for over 12 years, as a supplier of electrical equipment, consumables, and custom wiring harnesses tailored for the marine industry. Their team possesses an exceptional depth of knowledge about industry products, which greatly enhances my ability to source the right materials for my projects.

Additionally, Sure Power's responsiveness to orders and inquiries, plus the volume of stock they hold inhouse has made working with them a seamless experience.

Overall, I highly recommend Sure Power as a trusted supplier for anyone in the marine industry looking for quality electrical components and expert service.

Craig Folker

Electrical Project Manager